Liquid personal-care products are mostly water, wasting transport capacity when shipped
#00017
Shampoo and liquid soap are mostly water (often 70–90%+ by weight). Shipping ready-to-use liquid means moving large volumes of water that is already freely available at the point of use — wasting transport capacity and fuel, and forcing the large, sturdy single-use bottle the wa…
#00020Ship liquid concentrate and reconstitute with tap water at the point of use
Sell shampoo/soap as a concentrated liquid (or tablet/powder) that the customer dilutes with tap water at home. Removes most of the shipping weight and volume while keeping the product a liquid the customer already knows — preserving brand control over the final formula.