Ship liquid concentrate and reconstitute with tap water at the point of use
#00020
Sell shampoo/soap as a concentrated liquid (or tablet/powder) that the customer dilutes with tap water at home. Removes most of the shipping weight and volume while keeping the product a liquid the customer already knows — preserving brand control over the final formula.
Blueland (founder/CEO Sarah Paiji Yoo)· since 2019· National
Blueland launched in 2019 as a direct-to-consumer brand built on the concentrate principle: cleaning products are ~90%+ water, so it ships dry tablets and powders that the customer dissolves in tap water inside a reusab…
Year-2 revenue growth400%+%
Customer lifetime value improvement80%%
$35M·Venture capital — ~$35M total raised, including a $20M round (Feb 2022) led by Prelude Growth Partners; earlier Shark Tank investment from Kevin O'Leary· 2 sources