Participatory cleanup movements that mobilise residents
#00086
Organise volunteers to remove litter at scale — through recurring community cleanups, fitness-linked litter-picking (plogging), and 'adopt a stretch' stewardship. Removes existing harm, builds an engaged constituency, and can feed monitoring data.
India
OngoingLitter Free India (Ploggers of India), led by Ripu Daman Bevli, mobilised mass participation in cleanups by rebranding the activity around the globally popular plogging format. The campaign ran cleanups across dozens of…
Stockholm, Sweden
OngoingPlogging was coined in Sweden around 2016 by Erik Ahlström after he noticed litter accumulating on his commute. He combined jogging with picking up litter, giving the activity a memorable name ('plogga' in Swedish). The…
India
OngoingLitter Free India (Ploggers of India), led by Ripu Daman Bevli, scaled plogging nationally from 2016 by rebranding community cleanup as a fitness activity ('plogging') and running a national 'Plog Run' campaign. Growth…
Stockholm, Sweden
OngoingPlogging began in Stockholm around 2016 when Erik Ahlström started picking up litter during his commute, then founded Plogga to formalise the concept. Sharing sessions on social media drove organic, self-organised repli…