Participatory cleanup movements that mobilise residents
#00086
Organise volunteers to remove litter at scale — through recurring community cleanups, fitness-linked litter-picking (plogging), and 'adopt a stretch' stewardship. Removes existing harm, builds an engaged constituency, and can feed monitoring data.
India
OngoingRipu Daman Bevli / Ploggers of India · since 2016 · National
Litter Free India (Ploggers of India), led by Ripu Daman Bevli, scaled plogging nationally from 2016 by rebranding community cleanup as a fitness activity ('plogging') and running a national 'Plog Run' campaign. Growth…
1 source
Stockholm, Sweden
OngoingErik Ahlström / Plogga · since 2016 · Global
Plogging began in Stockholm around 2016 when Erik Ahlström started picking up litter during his commute, then founded Plogga to formalise the concept. Sharing sessions on social media drove organic, self-organised repli…
2 sources