#00072
Cut overlap by changing when and where people swim: avoid dawn, dusk and night; stay out after heavy rain and away from river mouths and murky water; keep clear of baitfish, seals and fishing; swim at patrolled beaches. Cheap and universal, but only as good as compliance.
The NSW SharkSmart campaign operationalizes behavioural risk reduction at state scale through signage, a mobile education van programme, school-holiday pop-up events, and condition-based alerts and warnings during eleva…