Launch in hotels and multi-unit buildings before expanding to consumers
#00022
Launch refill in hotels and multi-unit residential buildings before going direct-to-consumer. These settings give free route density (many units per address), a rational B2B buyer instead of fragile consumer goodwill, contract-based predictable demand, and a cheap place to prove…
Marriott International· 2019–2020· Global
Marriott International, the world's largest hotel chain (7,000+ properties across 30 brands), announced in 2019 that it would eliminate single-use small plastic toiletry bottles of shampoo, conditioner and bath gel from…
Small bottles eliminated per year~500 millionbottles
Plastic eliminated per year~1.7 millionpounds
Marriott International (corporate operating decision)· 2 sources
California, USA
SuccessState of California (Assemblymember Ash Kalra; Governor Gavin Newsom)· since 2023· Region
California Assembly Bill 1162, authored by Assemblymember Ash Kalra and signed by Governor Gavin Newsom in October 2019, prohibits lodging establishments — hotels, motels, resorts, bed-and-breakfasts and vacation rental…
Effective date, hotels with 50+ rooms2023-01-01
Effective date, hotels under 50 rooms2024-01-01
State legislation (no direct programme cost); compliance costs borne by lodging establishments· 2 sources