Launch in hotels and multi-unit buildings before expanding to consumers

#00022

Launch refill in hotels and multi-unit buildings before going direct-to-consumer. These give free route density (many units per address), a rational B2B buyer not fragile consumer goodwill, contract-based predictable demand, and a cheap place to prove the cleaning economics.

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Global (Marriott properties worldwide; HQ Bethesda, Maryland, USA)

Success

Marriott International · 2019–2020 · Global

Marriott International, the world's largest hotel chain (7,000+ properties across 30 brands), announced in 2019 that it would eliminate single-use small plastic toiletry bottles of shampoo, conditioner and bath gel from…

Small bottles eliminated per year~500 millionbottles

Plastic eliminated per year~1.7 millionpounds

Marriott International (corporate operating decision) · 2 sources

California, USA

Success

State of California (Assemblymember Ash Kalra; Governor Gavin Newsom) · since 2023 · Region

California Assembly Bill 1162, authored by Assemblymember Ash Kalra and signed by Governor Gavin Newsom in October 2019, prohibits lodging establishments — hotels, motels, resorts, bed-and-breakfasts and vacation rental…

Effective date, hotels with 50+ rooms2023-01-01

Effective date, hotels under 50 rooms2024-01-01

State legislation (no direct programme cost); compliance costs borne by lodging establishments · 2 sources

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