#market-reach
Issues, solutions, and case studies for market-reach
Found 1 node with this tag: 1 issue · 0 solutions
Issues 1
#00028The DTC refill model serves only a profitable segment, not the mass market
The direct-to-consumer concentrate-refill model fits only urban, routine-oriented, moderately affluent buyers. It cannot reach price-sensitive mass-market shoppers, low-density rural areas, or people without a steady ordering routine, so most of the market stays on plastic.