Fill-to-order, label-per-household, closed-loop container swap
#00021
A central facility fills durable standardised containers to order, labelled per household; a carrier delivers full units and collects empties on the same stop for central cleaning and refill. Filling only on order kills the contamination window; the doorstep swap removes dispens…
#00025Container standardisation conflicts with brands' reliance on the bottle as a differentiator
The closed loop is far cheaper with standardised, interoperable containers — but the bottle is a core branding asset, and brands have real commercial reasons to resist a shared container they don't control. Getting standardisation adopted without stripping brands of differentiat…
#00024The central cleaning loop's per-cycle cost is unproven
The closed-loop swap relocates reverse-logistics cost onto the operator, who must collect, sanitise and refill containers. Whether the whole model is "more profitable than plastic" rests entirely on the measured per-cycle cleaning cost (water, energy, detergent, wear, reject rat…