#00108
Embed the cause inside a product people already use daily (a search engine, a current account, a consumer good) and route its profits to the mission. Impact then grows with ordinary adoption and ad/transaction revenue, not with donor cycles or grant rounds.
Freetree was Ecosia's browser extension that monetised online shopping via affiliate commissions (revenue paid by merchants for referred sales) and channelled proceeds into Ecosia's tree-planting programme. Launched in…