Case study of
#00115 Fund reforestation from the surplus of a profitable consumer product, locked so it can't be diverted
#00123
Implementer
Ecosia GmbH, paying local planting/restoration partner NGOs
Timeline
Since Dec 1, 2009
Location
Description
Ecosia (Berlin, founded 2009) earns ad-click revenue from search results syndicated via Bing/Microsoft and Google, and channels its surplus into reforestation by paying local planting and restoration partner NGOs across 35+ countries rather than planting itself. At least 80% of profits are contractually directed to tree-planting; the remainder goes to renewable energy and other climate work. Monthly financial reports naming partners and transferred amounts are published publicly. The funding commitment is durable because it sits inside a mission-locked steward-ownership structure that prevents the pledge from being cut or sold away, enabling partners to plan on multi-year funding cycles. Replicators should note: the model funds restoration, not prevention of clearing, and ground-truth survival/additionality outcomes remain largely self-reported by partners with thin independent verification.
Metrics
5Funding
Lessons learned
Sources
3Documented Jun 29, 2026