Villiers Street, London, UK
#00097
SuccessNeighborhood
Implementer
Hubbub (Neat Streets)
Timeline
Since Jan 1, 2015
Location
Villiers Street, London, UK51.5080, -0.1246
Description
Hubbub deployed the Ballot Bin — a wall-mounted two-slot cigarette receptacle framed as an opinion poll — on Villiers Street, London, as the original proof of concept under the Neat Streets project. Smokers stub out in the slot matching their vote on a lighthearted question; accumulated butts display a live tally.
Metrics
1Cigarette butt litter-46%
Lessons learned
- A 46% reduction in butt litter was achieved on Villiers Street with a single wall-mounted unit, suggesting low infrastructure requirements for neighbourhood-scale deployment.
- The physical installation generated organic international media coverage, enabling the concept to spread with minimal marketing spend.
Sources
1Documented Jun 26, 2026