Case study of
#00088 Multi-component cigarette-litter prevention programs
United States
#00080
SuccessNational
Implementer
Keep America Beautiful
Location
United States39.8283, -98.5795
Description
Keep America Beautiful's Cigarette Litter Prevention Program operates through a national network of local affiliates that install ash receptacles at transition points, distribute pocket/portable ashtrays, run public reminders that filters are not biodegradable, and coordinate local enforcement. KAB has also piloted Hubbub-style Ballot Bins at US sites. The affiliate model allows each community to adapt the program locally while maintaining a consistent multi-component structure.
Metrics
1Cigarette butt litter reduction (local measurements)~50%%
Lessons learned
- Delivering through a national affiliate network allows community-level adaptation while preserving program fidelity — a replicable structure for scaling multi-component litter programs.
- Running the program as an ongoing coordinated effort rather than a one-off campaign is cited as the key driver of sustained ~50% butt-litter reductions where measured.
Documented Jun 26, 2026