Villiers Street, London, UK
#00078
SuccessNeighborhood
Implementer
Hubbub (Neat Streets campaign)
Timeline
Since Jan 1, 2015
Location
Villiers Street, London, UK51.5080, -0.1246
Description
The original "Ballot Bin" — a wall-mounted ashtray framed as a two-option poll (the debut question pitted Ronaldo against Messi) — was deployed by Hubbub on Villiers Street in central London in 2015 as part of the Neat Streets campaign. Smokers vote by dropping their butt into one of two transparent chambers, turning disposal into a small, visible game.
Metrics
1Cigarette butt litter reduction~46%%
Lessons learned
- Generated viral social-media reach far beyond the physical site, suggesting low-cost organic amplification is achievable with a novelty-framed intervention.
Sources
1Documented Jun 26, 2026
History
No history yet
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