United States, United Kingdom, Canada, Japan (multi-country pilots)

Alongside its France rollout, Loop ran reusable-packaging pilots in the United States, United Kingdom, Canada and Japan. The original model was a standalone e-commerce service: products shipped to consumers in a reusable tote, empties placed back in the tote and collected by courier for central cleaning and refill. The standalone e-commerce concept was largely phased out, and Loop shifted toward integration with retail partners (e.g. grocery pilots at Fred Meyer and Giant, and Walmart home delivery). Despite this pivot, none of these markets scaled past the pilot phase the way France did — by reporting in 2025, France was the only market where Loop had reached commercial scale and profitability. This is recorded as a failed/did-not-scale outcome and is the most instructive case in the set: it shows the closed-loop model is not self-evidently viable everywhere. The contrast with France points to the missing ingredients — a single committed national retail partner, sufficient return-point density, and arguably a supportive regulatory environment. The standalone home-delivery e-commerce version specifically did not sustain.